Monday, August 3, 2009

It's been a while ....

Oi oi

It's been a while hasn' it? well, that is I can say for now ^_^. How are you guys? Hmmm, lama sekali ya ternyata gw udah gak nulis blog, berhubung jadwal belakangan ini super duper padat. Gramps.

Ok, jadi malem ini gw abis mencicil buat thesis, trus gw sedikit ngelirik ke blog gw, huf, dah lama nganggur. Jadi gw numpang isi sebelum tidur.

well, Yang dapat gw katakan selama tahun 2009 ini, ...... sibuk, itu satu kata singkat yg bisa disampaikan, sampe2 gw tepar kecapean belakangan.

ada 2 project utama tahun ini, yang pertama adalah thesis, dimana gw kudu selesei tugas ini sebelum November. yang kedua adalah project C, masih bersifat agak rahasia. ini adalah project cita2, mulai mencicil sampai sekarang target umur 25. persiapan masih agak kacau sih, sekitar 15%. Karena untuk yg satu ini gw emang harus fokus dan butuh konsentrasi dan waktu. Makanya gw memutuskan untuk serius sekelarnya gw kuliah. Doain semoga bisa mencapai hasil yang memuaskan, amiin.

ok guys, it's time for me to go sleep. I have to wake up at 4.00 am every morning, to catch up the damn traffic.

see ya guys later on......


Sunday, May 17, 2009

What is the Advantage and disadvantage of .... ?!?

Well, we meet again. In Today's blog, we're gonna talking about e-CRM. There are 3 jargons that we're have to familiar with; Personalization, community building, and direct email.

1. Personalization
According to :

Personalization is the process of deciding - given a large set of possible choices - what has the highest value to an individual. This adds both utility and warmth to a web application, as users find what they seek faster and feel “recognized” by a site.

What are the Advantages?
Personalization contributes to a variety of e-business goals:
increasing site usability, replicating offline experience, converting browsers to buyers, retaining current customers, re-engaging customers, and penetrating new markets.

what are the Disadvantages?
Privacy issues
In any personalization scenario, privacy must be balanced against increased user benefit. Tracking users’ buying habits, of course, requires collecting some fairly sensitive information. As a counter to these privacy issues, though,
personalization provides benefits, in terms of increased usability and less unwanted content.

LikeMinds provides personalization without imposing on user privacy. It requires no data other than a user ID and password in order to work. Users can effectively be
anonymous and still benefit from personalization.

2. Community Building
According to :

Community building is a field of practices directed toward the creation or enhancement of community among individuals within a regional area (such as a neighbourhood) or with a common interest. It is sometimes encompassed under the field of community development.

The Advantages:
- You can brand yourself well
- Freedom of Speech and ability to say what you want without worrying about what others say! (Delete button on comments = god)
- share your point of views with
- it's easy to think of what to write

The Disadvantages:
- If you keep it too personal then everyone can read your thoughts!
- if you are not good at expression, it will cause a lot misunderstands
- it gets too boring too quickly

3. Direct E-Mail

Direct mail services and direct mail marketing allows companies and other establishments to interact with residents of a certain community in order to call the residents to action in some specific way. For example, direct mail marketing deals with seducing consumers into purchasing specific products in a catalogue that is sent to an individual’s home.

The Advantages:
- The companies are able to improve their standing with customers by utilizing a pre-existing consumer base,
- Individuals are able to get a personalized offer.

The Disadvantages:
- the fact is that direct mail marketing does cost a fair amount
- Some companies cannot initially afford this type of marketing project, and in the end these people and companies may not be able to meet their own needs when it comes to selling items or making quota in order to break even.

well I hope we all get the new knowledge especially in the e-CRM ^0^

Friday, May 8, 2009

E-Marketing Topic

I'm gonna write about how Playstation marketing their game platform to the world, starting from the old model using adds until nowaday which is using Online Playstation Network.

Who don't know the Playstation? the Console machine where people can play game. In the past, Playstation using ads both in the game magz or in the TV Commercial. Customer can only buy the game by visiting the retailer shop such as wal-mart.

but that has been changed now, with the capability if Playstation 3 to connect to the Internet, Playstation Marketing has been shifted using E-Marketing as its alternative channels.

Using E-Marketing Sony Playstation can also sell the game directly from the playstation network, that would be cut the intermediary cost, so the customer can buy the game right from their home without have to go outside.

Wednesday, April 22, 2009

Going e-procurement

Guys, do you know that procurement is something complicated in the business? You know like, bidding the price, get the suplliers and the bla and the bla.

So in this article, I'm gonna analyze the procurement process for an organization that quite familiar and then I'm going to explain the changes and problems involved with introducing e-procurement.

we're starting from the definition, what is procurement?
simply, Procurement can be defined as the purchase of merchandise or services at the optimum possible total cost in the correct amount and quality. These good and services are also purchased at the correct time and location for the express gain or use of government, company, business, or individuals by signing a contract.

The example is in my company, Inixindo. I'm gonna focus on procurement with preparing the book for training material. First, The sales confirm that the class will be conducted on the schedule day, and then the Operational division, in this case the Education then order the material with Purchase Order (PO) to the Learning Partner, such as ElementK for Cisco material, Oracle material and so on. the shipping takes about 2-3 days.

E-procurement is purchasing implemented through the Internet. It has an important role in achieving efficiency and effectiveness in business today. This results in a reduction in the intermediate costs and labor that are associated with conventional systems.

The e-procurement initiatives involve many issues such as security, the products to be procured and also the investment needed. Despite the various complications, an increasing number of companies are joining the trend owing to the enormous cost savings e-procurement can bring in.

One of the major issues concerning e-procurement initiatives is security. Companies usually desist from sending sensitive information over the Internet for security reasons. The growing number of cyber crimes has added doubts regarding the reliability of the Internet. Security measures such as authentication and encryption are therefore employed while passing sensitive information between companies. Another major issue concerning e-procurement is the type of goods that are procured through the online medium. Companies usually prefer to source smaller, inexpensive goods such as office stationery. Larger complex orders that usually take weeks or months for negotiation are done in the traditional manner. However, the rapid improvement in software technologies has encouraged some companies to employ e-procurement for expensive products also.

Companies launch e-procurement initiative with a view to improve the overall performance of its business machinery. Although the initial investment required in hardware and software may be high, the return is even higher. Some studies indicate that a company can enjoy returns as much as 300% of the initial investment, within three years.

Monday, April 13, 2009

e-Business Strategy - week 3

For a company with which you are familiar with, review the six strategy
definition choices

Bandung Book Center ( is the online bookstore in Bandung. BBC serve the customer quickly and accurately without having to visit the physical store. Here, the BBC provides a wide range of books for reference and customer. I'm gonna review the 6-e business strategy decision which is implementing on BBC

Decision 1: E-business channel priorities

BBC use Click & Brick strategy, the online channel has the shape and physical stores. But in this case, the BBC further prioritize the online store to market its products.

Decision 2: Organizational restructuring and capabilities

BBC to use the strategy Strategic Partnership, where the BBC has good relations with the suppliers, in this case are the publishers who wanted to sell their books through the BBC with cheap price.

Decision 3: Business, service, and revenue models

Marketplace position: BBC as a reseller, because the products sold are books published by other publishers, not the BBC own imprint.

Revenue model: Benefits that are based on Commission-based sales, which take a percentage of sales of its products.

Commercial model: the model used is fixed-price sale, because the price offered tends to remain from year to year (unless there are special promo)

Decision 4: Marketplace restructuring

Sell-side: BBC to be a mediator of publisher-famous publisher and customer. Most of the transactions conducted online, although there is also offline

Buy-side: products offered by the BBC come from publishers, large publishers that have a reputation in Indonesia.

Decision 5: Market and product development strategies

BBC using the strategy market penetration strategies for increasing the purchase of its customers with a fixed discount on every product. With this aproach, customers will prefer to purchase books in the BBC than in other stores. Profit can also be enhanced with online sales because it reduces the operational cost.

Decision 6: Positioning and differentiation strategies

Price performance excellence: Price offered below market price. This is a distinctive charm, because the BBC can provide a significant discount compared to similar stores.

Transactional excellence: Easy transaction also one of the key success factors BBC. With online transactions, the sale can be done practically and reduce operational costs.

Monday, April 6, 2009

e-Business Strategy - Homework week 2

create a summary guide for a small retailer company about the stages that are necessary in the creation of a web site & the management issues involved.

refer to the book "Access eCommerce Guide" published by University of Minnesota

1.Background Research

a. Learn about ecommerce
Pay close attention to ecommerce in action as you visit the sites in this curriculum and surf the Net. What seems to work well and what doesn't?

b. Check out the competition
Identify your online competitors. Do they have a website? virtual storefront? interactive catalog and shopping cart? How do they encourage repeat visits? What advantages does your business have off-line? online?

2. In-house Preparation

a. Develop a site concept
Decide what kind of a website you want to develop. Will it be like a book, tour, catalog, or newsletter? What level of ecommerce will it have at the beginning? eventually?

b. Select a team
Manager, writer, technical support, and graphics designer. If you are working alone, find folks who know about graphics and computers to help you. Find a proofreader! Line up your virtual consultants: on the Net or in print.

c. Create a paper plan
Use an organization chart or tree diagram to create a road map for yourself and your users. List each page's purpose, content, multi-media components, and links.

d. Create a prototype
Don't start with your homepage. Start with a few content-heavy pages or a contact page.

3. Test Site

a. Find ISP and web hosting service
Find the best Internet and/or web hosting for your needs.

b. Register domain(s)
Register at least one domain for your business. Try to make it short and memorable.

c. Create initial website
Start with pages that emphasize your products and services. Build your brand with content-rich pages intended to draw traffic. Include site index and easy means of navigation. Go easy on large graphics.

Keep in mind that the first page visitors see may not be your homepage. Make sure that contact information is easy to find from any page on your website.

d. Write a Privacy Statement
Use the Direct Marketing Association's Privacy Policy Generator to help you. Review DMA's own privacy policy to see what is covered.

e. Test the web site
Test for usability of layout and design, content, browser compatibility, server
performance. Validate all of the pages with an HTML checker. Try your pages with different computers and browsers. Ask volunteers to visit your site while you observe their actions and reactions.

4. Public Site

Going public for the first time can be a nerve-wracking experience as the team at found out. Be sure to readForbes'account of pre-launch jitters in " prepares for launch".

a. Real-world testing
Pay very close attention to site logs during the first few weeks to identify bad links and missing files.

b. Promote the site
If you build it, they will only come if they hear about it. Tell everyone you know about the site - and everyone you don't know. Register the site with search engines and directories. Send out a press release.

5. Continuing Site

a. Maintain the site
Add fresh content, check links frequently, and respond promptly to visitor feedback. Study your site logs to find out what people are interested in, what pages aren't working, what's popular and what's not.

b. Broaden site promotion
Continue site promotion, seek reciprocal links, and use opt-in email subscriptions to draw visitors back to website.

In my oppinion, the management issues involved in this case is the start-up cost which quite expensive.

Tuesday, March 31, 2009

e-Business Strategy : Task

For an organization you're familiar with, examine the alternative business and revenue models afforded by the Internet & assess the options for the type & location of e-commerce transition.

In my opinion, individual Retailer businesses like clothing can be done using Internet technology. in Traditional Clothing, we have to designing the clothes using questionare or something, and then we have to have the place or distribution to stock our clothes and then we hope customer to come and buy it.

Using the Internet, in this case can be done either using web or forum like kaskus, we can design our clothes and then make up our own thread, then start to promote our clothes. If the demand meet the quotas, then we can confirm that the clothes are going to be produced. The production itself can be done by ourself or outsourcing it, in this case we act as intermediary.

well that is my idea ^_^