E-Marketing Topic

I'm gonna write about how Playstation marketing their game platform to the world, starting from the old model using adds until nowaday which is using Online Playstation Network.

Who don't know the Playstation? the Console machine where people can play game. In the past, Playstation using ads both in the game magz or in the TV Commercial. Customer can only buy the game by visiting the retailer shop such as wal-mart.

but that has been changed now, with the capability if Playstation 3 to connect to the Internet, Playstation Marketing has been shifted using E-Marketing as its alternative channels.

Using E-Marketing Sony Playstation can also sell the game directly from the playstation network, that would be cut the intermediary cost, so the customer can buy the game right from their home without have to go outside.